Georgetown, SC client, The Boat Shed Inc. has been in business for over 55 years and has a loyal group of customers. Owner Tom Bellune recently renovated space to create a tackle shop to serve his customers at his marina location.
“We’ve had steady business through the downturn and feel very lucky. Our new tackle shop adds a spark to our offerings and will hopefully bring our existing customers back in more frequently,” said Tom. “Based on other businesses out there, offering discount coupons seems to do the trick.”
Tom asked Craig Murden Creative to create a very basic call-to-action for The Boat Shed web site (click to visit) to entice customers to visit the new tackle shop. Using a bit of ingenuity and some basic principals, the coupon is live on the site and already drawing customers to the store. This basic process can be created again and again depending on the need and goal.
The Boat Shed has two locations, a marina and retail location with sales, service and parts/supply store. Click for map.
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