Web design is powerful because it can create an emotional response to your brand and offerings. If your site does not call your readers to action, consider refreshing your plan. Not only to you want to engage your readers/visitors the first time they visit your site, you also want to (of course) have them return again and again.
The Consilium Higher Education (visit site here) consulting team needed a way to draw their readers (target audience: college presidents) into their site and present high level, thought leadership content and decided to focus on a series of White Papers. We created a custom graphic icon to call readers to action. The icon is built to match their brand and messaging strategy.
The great thing about this type of design is that you can measure the number of clicks and the number of times a visitor downloads your content. Simple and powerful marketing concept. Are you doing this? If you are, when is the last time you measured its’ results ?
Call ‘em to action to engage your readers, encourage frequent web visits and provide valuable content that they’ll thank you for again and again.
