Listening
One-on-one sessions to determine your goals, vision and needs.
Brainstorming
Creative process to find great ideas, inspiration, models and angles — that can produce extraordinary results. Many of our clients say, “Wow! I wish I had thought of that!”
Formulation Process
Crafting of ideas into an organized and easy to grasp plan that matches your goals and creates an exciting pathway for success.
Presentation
Feedback is the breakfast of champions and presentations are a time for polishing and tweaking before putting things into motion. It is also a time to get excited about the future.
Execution
Nothing can happen without the plan going into motion. This takes commitment, energy, team buy-in, budgeting and gusto. From here it’s all in the details.
Measurement
Measuring everything possible in today’s electronic world is easier than ever. Measuring the right things and maintaining focus is essential. This also includes measurement frequency: every 2-weeks, every month, every day.
Training
We make sure you and your team are familiar with the web content tools and web content management fundamentals. Once the new web site is turned over to our clients, the established systems for frequent updating must begin. This may also include photography selection and sizing, how to write headlines, etc.
Content Coaching
Web sites that are managed with care and enthusiasm — win. What does it take to achieve a winning site? It starts with a solid content plan, great design, easy to use web toolkit and frequent content updating. Does your internal team have the time, energy and talent to craft your message? Many times, yes — and sometimes no. It is extremely valuable to have fresh eyes on your site and its content. CMS offers a unique service and perspective with CMC Content Coaching.
Pre-set frequency to review progress, goals, team activity and new ideas.
Provides valuable outside perspective of site content in relation to branding, google analytics and business objectives.
Ideal way to brainstorm and keep web marketing team fresh and enthused.
